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The
Chesham Chamber was founded in 1949, the first President being H.W.
Carsberg, In its first year an annual Trades Fair was established,
offering such delights as cookery demonstrations by the Eastern
Electricity Board, with tips on “How to Stretch your Cheese
Rations”! Another
attraction was a TV demo by Messrs. Chittenden, the set on offer
at £50.5.4d. It is
interesting to note that of the 24 companies taking part, 3 are
still in existence. By
the following year the Trades Fair had grown to 33 stands.
In
the Chamber’s Festival of Britain celebrations in 1951 our
members listed in the brochure included 5 butchers, 8 drapers
& ladies’ outfitters, a hotel, a milliner and 19
“manufacturers”.

Throughout
the early years, and right up to about 1994 Dinner & Dances
were held annually, first at the Cooperative Hall and later the
Bellhouse in Beaconsfield. In
Coronation year, 1953, the Chamber put on a Shopping Week, with 47
traders taking part in a “spot the crown” window competition.
There
is a gap in our records between the late ‘50s and early ‘70s,
though the Trades Fairs continued to grow, the Old Peoples’
Christmas Parcels scheme was started (taken over some years later
by the Lions Club) and the seasonal installation of Christmas
trees, fixed at rakish angles into wall brackets outside 50
participating shops was begun.
In 1974, after much hard work by the committee of the day,
Christmas tree lights were provided, though not allowed to be
switched on that year due to the coal strike!
Extending
shopping from 5½ days to 6 days a week was welcomed in 1976,
and
the same year saw the launch of a Young Enterprise Scheme in
conjunction with the Rotary Club.
Back to Christmas decorations,
thanks to a member who admired the garlands of Christmas lights in
a nearby town in the early ‘80s, committee volunteers took up
the idea for Chesham with lanterns purchased with help from the
Town Council. This
was a haphazard and often dangerous enterprise, consisting of
running up and down ladders, knocking holds in shop walls and
literally playing with fire to attach the bulbs.
However, the result so impressed neighbouring Berkhamsted
that they copied us. We
eventually persuaded the Town Council to take this responsibility
off our hands. They
subsequently sold the lights to another town and bought what we
have today.
A worthwhile
involvement of the Chamber in about 1984 was with the
Education/Employers’ Liaison, a joint Amersham/Chesham
enterprise. The idea
was for employers to sit in on school lessons to find out what
went on, and for teachers and pupils to discover what happened in
commerce. Some of the
employers became so engrossed in the lessons that they were
annoyed when the bell rang! This
scheme was eventually handed over to the local Council and later
died out.
The
pedestrianisation of the High Street, first discussed in the late
‘70s, was completed in 1990. Unfortunately, one downside was the demise, after 10 years,
of the Chamber’s annual Pancake Race, as the slippery new paving
in the High Street made it too risky for contestants.
The winners’ cup still exists.
Two
days of late night Christmas shopping was first organised in 1991
by Rod Culverhouse, and the following year a 1-day Town Festival
was arranged by Geoffrey Evans.
These events evolved into the popular Victorian Christmas
Shopping Evening which Diane Brackley puts on each year for us,
growing from strength to strength.
on
each year for us, growing from strength to strength.
In
1995, following 3 years of recession and low morale, the decision
was taken to exit the National Chamber of Trade which absorbed 50%
of our income, created piles of paperwork and had become less
useful to us over the years.
Chesham’s revitalisation programme had got under way, and
we supported the Sainsbury’s project to provide the town with a
new supermarket, theatre and Town Hall.
Three
‘firsts’ in 1999; the appointment by the District Council of a
Town Centre Manager under the aegis of The Chesham Partnership; the official approval of a
twice-weekly market in the High Street; and the first
Business-for-Business exhibition held at the new Elgiva Theatre,
which has become an annual event.
(Sadly, the job of Town Manager ceased in 2002 with the
winding-up of the Chesham Partnership, but revitalisation
continues with the Town Centre Consortium).

A
change of tack in 2000 saw the Chamber change its name for the
next 18 months to Chesham in Business and become more of a
business networking group, dispensing with formality and letting
the members decide how it operated.
This was friendly and sociable but as there were similar
groups in the town, in late 2002 we went back to our original
position as Chesham Chamber of Trade & Commerce. We now plan to work hand-in-glove with the Chesham Consortium
to raise Chesham’s profile in a modern world. |